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Free breakfasts help Cheltenham wake up to the cost of missing the morning meal
http://www.content-articles.com/Free-breakfasts-help-Cheltenham-wake-up-to-the-cost-of-missing-the-morning-meal/a16697_1
Kimberley
 
By Kimberley
Published on 10/3/2009
 
Latest research has enabled Cheltenham%u2019s newest hotel to provide the town%u2019s corporate visitors with the nutritional breakfast they need before they start work or attend a meeting. Research recently conducted by Holiday Inn Express showed that workers failing to eat a proper breakfast are costing the

Free breakfasts help Cheltenham wake up to the cost of missing the morning meal
As well as offering complimentary breakfast for overnight visitors, the Holiday Inn Express Cheltenham has launched a ‘Free Breakfast' campaign for all meeting and conference delegates before their event starts. Hotel management believes this will give guests the nutritional provisions to enhance both their mental and physical productivity, and rescues guests from ‘no free breakfast' chains in the local area.

The initiative was developed to raise awareness of the importance of breakfast especially before an early meeting or conference. Stocked with a complimentary continental breakfast and a dining area, the hotel will fortify those who may have skipped the meal before attending that all important meeting.

Jason Hiley, General Manger said "By taking our ‘Free Breakfast' to our conference visitors we aim to help people realise the benefits of including the meal in their daily routine. Our research showed that those who skip breakfast can be left feeling sluggish and less productive, which is why we believe it's essential to provide breakfast for everyone who stays with us – especially those looking for meeting rooms in Cheltenham."

To book an ‘All Inclusive' meeting room package with free breakfast, contact Kimberley Hatherall 01242 548200 www.hiexcheltenham.com

Notes to Editors:

Polling company Tickbox.net surveyed 1,505 people from 20-23 February 2009 to discover their breakfast habits.

About Holiday Inn Express Cheltenham

Holiday Inn Express continental breakfast is included in the price of every guest room. The hotel breakfast selection includes tea, coffee and hot chocolate, fruit juices, a range of cereals, croissants, pastries, a selection of preserves, yoghurts, fresh fruit and a selection of reduced-fat breakfast choices.

The Holiday Inn Express Cheltenham offers 3 large meeting rooms and Great Room Area ideal for corporate events to weddings in a central location. The ‘All Inclusive' meetings package includes room hire, unlimited tea/coffee, audio-visual equipment hire, lunch and a choice of either free breakfast, 1 in 7 delegates go free, or free WIFI for the conference host.

Holiday Inn Express Cheltenham offers guests a great value for money experience, including a complimentary continental breakfast, comfortable rooms and an invigorating power shower. Customers also have the opportunity to benefit further from their stay thanks to the hotel group's loyalty programme, Priority Club Rewards. These points can either be redeemed against free stays worldwide across all IHG (InterContinental Hotel Group) hotels, airmiles, or exchanged for shop vouchers for many high street stores.